Tips for Using Your List Effectively
Having a great list is only half the battle. You must use it the right way. Your agents need to be trained well. They must be polite and clear.
First, track everything that happens
Note who picked up the phone. Write down phone list who asked you to call back later. Record who said they are not interested. This data is priceless. It helps you make a better plan for the next call. In conclusion, good note-taking leads to better sales.
Second, try calling at different time
Some people are home in the evening. Some people are free during the day. Test what time works best for your list. This testing is called A/B testing.
Third, never read from a dull script. Use the script as a guide. Let your agents sound like real people. They should listen more than they talk. They should be ready to answer questions. Ultimately, good conversation builds trust.
Measuring Success
You need to know if your list is working. You must track key numbers.
One key number is the conversion rate. If you call 100 people and get 5 sales, your rate is 5%. Furthermore, you should check the contact rate. This is the number of people who actually pick up the phone. A low contact rate might mean your phone list is outdated. Thus, tracking these numbers helps you fix problems.
