A journey map for "everyone" is a map to "nowhere." Choose one specific segment and one specific outcome.
The Persona: Instead of "Young Adults," try "The Time-Strapped Freelancer."
The Goal: telemarketing data Moving from "Total Awareness" to "First-Time Purchase."
The 2026 Twist: Define their Primary Tool. Does this persona use Instagram to discover products, or do they ask an AI assistant (like me!) for recommendations?
